I find this book to be a fantastic, no-nonsense tool for making promotional material work for you.
This book is designed to give you the inside track on everything you need to know about promoting your business. It aims to provide you with an instant guide on how to produce the various promotional items just like the professionals.
When it comes to attracting customers, the only difference between your company and the major competitors is great promotion…. but what if you don’t have millions for sophisticated PR and advertising campaigns…?
Instant Promotions is written by self-made multimillionaire and business builder, Brad Sugars, to help us create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you.
Instant Promotions instructs business owners how to generate a buzz for their business using a small budget, helping small business owners plan smart promotional strategies that garnish customer attention and increase sales.
Brad uses a narrative story detailing his business coaching relationship with an auto mechanic named Charlie. He helps Charlie to unlock the secret to promotions and public relations in a clear and easy to understand manner.
Overall, the reader will benefit from good tips related to creating promotional tools such as:
- How to write effective Press Releases
- How to produce Brochures & Flyers that work
- How to develop and implement effective direct mail campaigns
- How to write Killer Headlines
- How to create Powerful Offers
Instant Promotions presents business owners with a detailed plan to help them create promotional campaigns that attract customer attention and deliver results. Brad uses easy examples to follow and learn by, along with exercises throughout the book to get you started. There is also a chapter included on creating powerful offers to enhance your promotions.
The book outlines the following key points on how to attract customers through innovative, tailored promotional campaigns – so throughout the journey with Charlie you will discover how to:
- Identify and reach your target market
- Use the media to your advantage
- Attract influential special interest groups
- Design eye-catching materials that help you stand out and get noticed
- How to implement campaigns
- Get real results right now
I also find Instant Promotions to be very useful in that the tactics explained could be used by any motivated business owner, some with little or no cost, so as you are reading you can start implementing your ideas into your business straight away.
After reading the book, you will start to notice when you open newspapers or magazines, all the mistakes business owners make when they write their ads. It really is easy once you apply the strategies that Brad covers in detail, so there is no more “shooting off the hip” or “flying by the seat of your pants” when it comes to your advertising and promotions!
The business methods Brad outlines in Instant Promotions are drawn from his many years of professional success. “It doesn’t matter how spectacular a business’s products or services are—if the public doesn’t know they exist, that business will never succeed,” he says.
Once you’ve read the book you will know what it takes to successfully promote your business and how to go about generating more leads for your business. This book is the next step in your marketing success story!
Building Systems Into your business
