The Sticking Point – Jay Abraham

Posted on Nov 3, 2010 |

Jay Abraham’s book “The Sticking Point Solution” highlights common reasons for business owners getting stuck… and how to “unstick themselves…

The introduction relates to how a Bad Economy can be Good News!~ Jay explains the top 4 reasons that businesses get stuck…

not incorporating growth thinking,
not measuring and monitoring,
not having a detailed marketing plan, and
not knowing how to set appropriate, specific goals….

All these problems are accentuated in tough times, due firstly to lower revenues, and secondly the fear of tough times freezes people into doing nothing or little…. or worse… they just do more of what wasn’t working before.

The chapters following explain solutions to become unstuck,across 9 key challenges that business owners face. They are summarised in brief as follows… Is your Business stuck? ~like the “Tin Man” in “The Wizard of Oz” just needed some oil to get going.

Are You Stuck Losing out to the Competition? ~ You need to Optimise and Innovate regularly, and be aware of what is and isn’t working.
Are You Stuck Not Selling Enough? ~ you’ll change and master the way you sell in this chapter by learning the tools that you need to have, and update your image.
Are You Stuck with Erratic Business Volume? ~ How to Strategise, Analyse and Systemise you business and sales processes to control consistency.
Are You Stuck Failing to Strategize? ~ Working without Purpose, Possibility and Passion, leaves you working harder and harder for no real gain. Prioritising your strategising will empower you to take control.
Are You Stuck with Costs Eating up All Your Profits? ~ Measure your ROI on everything you do. Knowing your numbers will help you control your profitability.
Are You Stuck Still Doing What’s Not Working? ~Take time to think outside of the square and be different…. don’t keep doing the same thing and look for better ways or options.
Are You Stuck Being Marginalized by the Marketplace? ~ Own the Marketplace and make your clients feel special.
Are You Stuck with Mediocre Marketing? ~ Change the focus of your marketing to the client’s needs and wants
Are You Stuck Still Saying “I Can Do It Myself”? ~Even the most talented need leverage by using the talents of others… stop trying to be a hero or martyr….Get help! Surround yourself with people who can help you.