A colleague of mine recently reminded me of this great book that I read quite some time ago and following is a summary of it which explains to us the system of how to write in modern language, to stand out, and get through to people…. It goes against the grain of more traditional and grammatically “correct” thinking that we were taught at school, so here’s a quick summary… It’s not surprisingly an...

Here are some handy hints from our Man in Red who has a great team leveraging his time, so he only has to work one day a year (maybe two)… yes Santa. Deliver On Time – Would we still love Santa if he missed a year or came late occasionally? He has great systems to ensure everything runs like clockwork. Everyone Loves a Giver – Don’t be a taker, win prospects over with your generosity. Plan Ahead – He makes a...

An interesting read by Jeanne Bliss, highlighting a strong approach to customer service. If you think you are good at Customer Service then perhaps you can learn some new things to make you even better. The book questions the value of Customer Surveys… or the resultant actions (or lack of) that follow them…. then provides a 10 step process to improve your level of Customer Service. Part 1 – What are you doing with your...

Brad Sugars’ book Instant Referrals explains the process through which entrepreneurs can grow their businesses by encouraging their existing customers to promote their business for them. If you’re the kind of business owner who hates cold calling and chasing after new leads, then you’ll love the easy referral strategies in Instant Referrals Instant Referrals follows the story of Charlie, an auto repair shop owner who dreams of...

And how is it that Santa always delivers the goods on time…..?? Ever thought about how the man in red brings it all together to make it happen? The North Pole is a hive of activity for 12 months – recruiting, planning, ensuring systems are in place, testing & measuring the toy range and creating the intensive marketing plan! What would happen in the Toy Department if the elves were low on Production & Productivity? Santa...

It surprises many business owners to learn that the most profitable piece of equipment in their office is not necessarily their expensive computer system. It is in fact the humble telephone! The most fundamental skill a business must perfect is answering the telephone. Great telephone skills are the building blocks of every business and it is easy to see why. Many of the important experiences that your existing, new, and potential...

Superior customer service is service that exceeds your customer’s expectations, and will make your business stand out from your competitors. To be effective, customer service must be consistently good in every part of your business. From the moment the customer thinks of purchasing right through to the final sale, there are opportunities for the business to add value to the process. In a competitive market place, it makes sense to...