by Tom Reilly The bottom line is: tough times or tough markets exist at all times, and they’re never fair so just accept it, and deal with it! Biggest mistakes salespeople make in tough times: They reduce face-to-face Salespeople believe what customers tell them and then allow this to influence their actions and meetings. They assume that if several are suffering that all are. They cut prices and lose focus on value; they take easy...

A couple of weeks ago I started talking about knowing your numbers and promised to get back to you with more… and I’ll be keen to hear what you have learned from the last posting based on your Financial reporting. Today I will focus on KPI, or Key Performance Indicators and there are many of them to look at in any business. Do you measure where your new enquiries come from, your leads and which of your marketing sources...

I find this book to be a fantastic, no-nonsense tool for making promotional material work for you. This book is designed to give you the inside track on everything you need to know about promoting your business. It aims to provide you with an instant guide on how to produce the various promotional items just like the professionals. When it comes to attracting customers, the only difference between your company and the major competitors is...

 As business owners, we depend on sales to provide us with the cashflow and profit we want and need. Whether you do the selling, have others sell for you or any such combination, your revenue, profit and income will always reflect how well you turn prospects into paying customers. So why do some owners and sales people struggle while others find easy success? No, the answer is not that they were born salespeople or they have a natural...

Superior customer service is service that exceeds your customer’s expectations, and will make your business stand out from your competitors. To be effective, customer service must be consistently good in every part of your business. From the moment the customer thinks of purchasing right through to the final sale, there are opportunities for the business to add value to the process. In a competitive market place, it makes sense to...

Do you know the Value of YOUR Customers? Today I want to share with you how to really understand what a customer is worth, what is their lifetime value…? The lifetime value of a customer, is a measure of the value, of the customer to your business. Your business reaps the benefits with the contribution of the customer to your business over a period of time. When you know the lifetime value of a customer then you have a benchmark for...

This book is designed to give you the inside track on everything you need to know about bumping up your business. It aims at providing you with an INSTANT guide on how to improve your profitabilty. Once you’ve read the book, you’ll know precisely what it takes to make your business very much more profitable than it now is. Instant Profit explains why in business profit is king, and details the process through which entrepreneurs...